Google Product Result API
For some products (depending on your location), Google search will include the "Product Result" block, typically on the right side. SerpApi is able to extract and make sense of this information.
API Examples
JSON structure overview
{
...
"product_result": {
"title": "String - Product title",
"reviews": "Integer - Number of reviews",
"rating": "Float - Rating of the product",
"typical_price": "String - Typical price of the product",
"pricing": [
{
"price": "String - Price of the product",
"extracted_price": "Float - Extracted price of the product",
"original_price": "String - Original price of the product",
"extracted_original_price": "Float - Extracted original price of the product",
"finance_option": "String - Finance option of the product",
"name": "String - Name of the seller",
"link": "String - Link to the product",
"description": "String - Description of the product",
"details": "String - Details of the product",
"thumbnail": "String - Thumbnail of the seller",
"buying_options": "Array - Buying options of the product. E.g. 'Free shipping', 'In stock'",
"tag": "String - Tag of the product. E.g. 'Sale', 'Best Seller'",
"badge": "String - Badge of the product. E.g. 'Trusted Store'",
"rating": "Float - Rating of the product"
},
...
],
"manufacturer": {
"name": "String - Name of the manufacturer",
"link": "String - Link to the manufacturer"
},
"description": "String - Description of the product",
"features": {
"Name of the feature": "Value of the feature",
},
"thumbnails": "Array - URL to the thumbnail",
"reviews_results": {
"user_reviews": {
"ratings": [
{
"stars": "Integer - Number of stars",
"amount": "String - Percentage of reviews"
},
],
"popular_questions": "Array - Popular questions",
"review": [
{
"date": "String - Date of the review",
"rating": "Integer - Number of stars",
"title": "String - Title of the review",
"user": "String - Name of the user",
"source": "String - Source of the review",
"snippet": "String - Snippet of the review"
}
]
}
},
"editorial_reviews": [
{
"title": "String - Title of the editorial review",
"rating": "Float - Rating of the editorial review",
"link": "String - Link to the editorial review",
"snippet": "String - Snippet of the editorial review",
"thumbnail": "String - Thumbnail of the editorial review"
},
...
],
"critic_ratings": {
"link": "String - Link to the critic rating",
"name": "String - Name of the critic rating",
"rating": "Float - Rating of the critic rating"
},
"videos": {
"title": "String - Title of the video",
"link": "String - Link to the video",
"thumbnail": "String - Thumbnail of the video",
"channel": "String - Channel of the video",
"date": "String - Date of the video",
"duration": "String - Duration of the video"
},
},
...
}
Results for: dyson v8
{
...
"product_result": {
"title": "Dyson V8 Cordless Vacuum",
"reviews": 22000,
"rating": 4.5,
"pricing": [
{
"price": "$349.99",
"extracted_price": 349.99,
"original_price": "$470",
"extracted_original_price": 470,
"link": "https://www.dyson.com/vacuum-cleaners/cordless/v8/silver-nickel?utm_source=google_shopping&utm_medium=organic",
"thumbnail": "https://serpapi.com/searches/65cde9ce2c2c2a1e775313c6/images/301c680e8421b6a086ad3b9ad03e80e21941fdffce63a6ded12191705c38638fb9f462fdee33c5cb.png",
"name": "Dyson Official",
"description": "Dyson V8",
"buying_options": [
"In stock online",
"Free delivery Feb 20 – 26",
"Contact for availability·14.4 mi"
],
"tag": "25% off",
},
{
"price": "$349.00",
"extracted_price": 349,
"link": "https://www.amazon.com/Dyson-Cordless-Stick-Vacuum-Cleaner/dp/B09YS9N7H2?source=ps-sl-shoppingads-lpcontext&ref_=fplfs&psc=1&smid=ATVPDKIKX0DER",
"thumbnail": "https://serpapi.com/searches/65cde9ce2c2c2a1e775313c6/images/301c680e8421b6a086ad3b9ad03e80e25f42f7e942ced4bc8e9789220bd2586bf95ab86ae65985fe.png",
"name": "Amazon.com",
"description": "Dyson V8 Cordless Vacuum Cleaner",
"buying_options": [
"In stock online",
"Free delivery",
"Prime members get fast shipping on eligible items, exclusive deals & more"
]
},
{
"price": "$349.99",
"extracted_price": 349.99,
"original_price": "$470",
"extracted_original_price": 470,
"link": "https://www.homedepot.com/p/Dyson-Dyson-V8-Cordless-Stick-Vacuum-Cleaner-400473-01/320448352?source=shoppingads&locale=en-US&srsltid=AfmBOooAxY2I-MkIc7OBCXt391R4l-oGXf6OPqyeKkkKEM-pONGEv1cFRO4",
"thumbnail": "https://serpapi.com/searches/65cde9ce2c2c2a1e775313c6/images/301c680e8421b6a086ad3b9ad03e80e21f7304f4277063eb737932733df2a1b29defc29646313a7c.png",
"name": "Home Depot",
"description": "Dyson V8 Cordless Stick Vacuum Cleaner",
"buying_options": [
"In stock online",
"Free delivery"
],
"tag": "25% off"
}
],
"typical_price": "Typically $289–$470",
"description": "The DYSON V8 Broom Vacuum Cleaner in Nickel/Silver is a powerful and versatile cleaning appliance that is ideal for keeping your home spotless."
"thumbnails": [
"https://encrypted-tbn1.gstatic.com/shopping?q=tbn:ANd9GcTO959oAb5AuMlbtq0-wmCaeIBusS4qjVEi5tCN1NZdBOdf98HYgX9E3-blfXMygbQvpwFcxkOBi5ewUnAo1rk_mPpcYVVhtxnrnofv989n",
"https://encrypted-tbn0.gstatic.com/shopping?q=tbn:ANd9GcRjogIw8eDH3C99qUu44-ChAM3WgkDgmumF73j-GCIdan_Ron4KdIhjpsCdti-bJvXFk6jYbNWeKceDzmFNe54810qfpteUDwjJkHdwjWM",
"https://encrypted-tbn3.gstatic.com/shopping?q=tbn:ANd9GcTU_NQeXyfeAQD9YwkwELetSbHOXMJWH88tRQm7olypfzwJrH7wUCeIu7Nnt67Vf2aBq6P0zq1cGvmZEtemC6xeT-OXK5VzUc61fVqOZho",
...
],
"reviews_results": {
"user_reviews": {
"rating": 4.5,
"reviews_original": "22K reviews",
"reviews": 22000,
"review": [
{
"snippet": "We have a dog and cat that shed constantly and this vacuum picks up everything.",
"avatar": "https://lh3.googleusercontent.com/shsm/AGYqVK0wg7SlJii9UXummwkmjYaH6QL_wh8ByV6lQsSYqM_Jk7dKC7GWn_Bmqsf3rR9b=w40-h40-c0x00000000-cc"
},
{
"snippet": "It’s so easy to grab for a spot vacuum or a quick clean up through the house.",
"avatar": "https://lh3.googleusercontent.com/shsm/AGYqVK23ZR1KBtpJHAA0VxFu7ZMo4fL6PIrijNG820634_l5scY16FFI96yruoreXRKY=w40-h40-c0x00000000-cc"
}
]
}
}
},
...
}
Results for: Features (Details modal)
These results are retrieved from the modal that appears after the "Details" or "More details" button is clicked.
{
...
"product_result": {
...
"description": "Discover the meaning of lifelike The QD-OLED gaming monitor. Featuring infinite contrast ratio and VESA Display HDR for remarkably vivid colors and visuals bursting to life.",
"features": {
"features": "Curved, Gaming",
"pixel_pitch": "Pitch: 0.23 mm",
"vertical_viewing_angle": "Vertical Viewing Angle: 178 degrees",
"connector_type": "DisplayPort, HDMI, VGA",
"display_type": "OLED",
"display": {
"rgb_colour_space": "DCI-P3",
"screen_shape": "Curved",
"color_gamut": "99.3%",
...
},
"multimedia": {
"built_in_camera": "N",
...
},
"design": {
"heavy_metals_free": "Hg (mercury)",
...
},
...
},
...
},
...
}
Results for: video results on mobile
{
...
"product_result": {
...
"videos": [
{
"title": "iPhone 12 Pro vs iPhone 11 Pro Comparison & Review!",
"link": "https://m.youtube.com/watch?v=og9w2g4Ib1Q",
"thumbnail": "https://i.ytimg.com/vi/og9w2g4Ib1Q/mqdefault.jpg?sqp=-oaymwEGCOgBEIIB&rs=AMzJL3nwogDj23OIAc3MJZC2IMrSD31-8w",
"channel": "Matthew Moniz",
"date": "Matthew Moniz",
"duration": "6:07"
},
{
"title": "iPhone 11 Pro Review: 6 Months Later!",
"link": "https://m.youtube.com/watch?v=nxf41fMX_Y4",
"thumbnail": "https://i.ytimg.com/vi/nxf41fMX_Y4/mqdefault.jpg?sqp=-oaymwEGCOgBEIIB&rs=AMzJL3mKtynBw5VPSpEx-6Tjka1vpHR45w",
"channel": "Marques Brownlee",
"date": "Marques Brownlee",
"duration": "9:34"
},
...
],
...
}
...
}